ClickMoat

ClickMoat frames itself as paid traffic intelligence rather than a blunt blocking tool. The workflow follows three steps: connect your Google Ads account and domains, investigate click patterns across campaigns, keywords, devices, locations, referrers, and network signals, then apply protection rules whose severity matches the strength of the evidence. Rules can block outright, flag for review, or simply monitor — so automated decisions stay proportional and explainable rather than all-or-nothing.

The rule engine covers practical signals that paid media teams already recognise: VPN and proxy detection, IP frequency, device frequency, suspicious user agents, referrer validation, geolocation, time patterns, and custom thresholds. Every rule has a visible action and priority, and the platform keeps an evidence trail that can be exported. That export is deliberately aimed at the awkward part of the problem: giving finance and media one shared artefact to document suspicious traffic and take into a refund discussion with Google Ads.

ClickMoat is candid about its coverage. Google Ads protection and the dashboard are the current production focus, while Meta Ads is publicly labelled as coming soon rather than oversold. It does not claim to replace Google's own invalid traffic systems; it positions itself as an additional visibility and protection layer. Published customer statements — mostly from agencies and PPC managers — describe savings in the region of a few hundred to a few thousand dollars and reductions in wasted spend from competitor and VPN traffic. Monthly pricing is not published; onboarding is handled through direct conversation with the team.