Delineate

Delineate is an AI agent focused on one of the most labour-intensive jobs in ecommerce: conversion rate optimisation. Rather than handing you a dashboard and leaving you to interpret it, it analyses your store's data, works out which tests are likely to move the needle most, proposes them with an explanation of the reasoning, and then implements them once you approve. The company describes the result as an always-on conversion rate optimisation consultant on your team, minus the overhead of hiring one.

The testing surface is broad but concrete. Price testing searches for the price points that produce the best combination of revenue and profit, balancing buyer volume against margin. Product content testing covers headlines, images and descriptions, with the aim of maximising profit per page view rather than simply chasing clicks. Image generation goes further: instead of only testing what you already have, Delineate can create new product images with AI — for example, reworking a static product shot into a lifestyle image with a person holding the item — so you can find out which visuals grab attention without funding another photo shoot. Throughout, you choose the objective: revenue per visit, gross profit, conversion rate or average order value, and the system tailors each test accordingly.

The current product is positioned tightly around automated AB testing for ecommerce stores, with a free Shopify app as the documented starting point. Older versions of the site advertised a wider analytics story for revenue teams — a unified ecommerce analytics layer spanning financial, customer, product and marketing analytics, plus AI predictive lead scoring — so anyone evaluating Delineate for those capabilities specifically should confirm current scope during a demo. Pricing is not published; the site routes interested teams to a demo booking. The company behind it is Delineate Platforms Pty. Ltd.