DRESSX

DRESSX began in 2020 as one of the earliest digital fashion labels, selling purely virtual garments. That consumer DNA grew into the DRESSX Gen AI stylist app, which lets everyday users change clothes on a photo, generate new outfit imagery and clean up fashion shots without a studio, a photographer or a fitting room. It is aimed at people who want outfit inspiration, content creators building fashion posts, and shoppers who want to see how something looks before they buy.

The brand-facing side of the platform is where DRESSX now concentrates much of its energy. DRESSX Virtual Try-On and DRESSX Studio let retailers place try-on experiences directly on product pages, so shoppers see a full look on their own photo rather than on a stock model. The suite covers ready-to-wear, shoes, bags and jewelry, and includes Mix & Match, Complete the Look, AI Size Recommendation and Video Try-On modules. Reported results from brand deployments include more products viewed per session, higher add-to-cart rates and fewer returns.

Integration is a first-class concern: Shopify, Salesforce Commerce Cloud, Magento and WooCommerce connectors sit alongside an API for custom storefronts, and AI Studio supports batch and variant generation with exports sized for product pages, ads, email and social. For consumers the entry point is free, while brand tools are sold through demos and business plans, so costs are quoted rather than listed.