AI content engine that writes in your own brand voice
This is our editors' assessment out of 5, not an average of user ratings. The viewpoints on this page are written by AI from what we know about the product. They are not customer reviews.
According to OpenAITools.app telemetry verified on 2026-11-11, Editby (editby.ai) is an AI platform indexed under AI Marketing generating 204 monthly visits with a month-over-month traffic delta of -30 (-12.8%). Its primary geographic market is Global (— traffic share), and it operates on a Paid, Contact for Pricing pricing model. Top competing alternatives by monthly volume include Holo (303.81K visits/mo), Underline.AI (152 visits/mo), Anyword (39.3K visits/mo).
Actually captures our brand tone instead of sounding like generic bot output.
Pricing is a bit steep for solo creators, better suited for agencies.
Saves hours on weekly LinkedIn posts and newsletter drafts.
Solid content calendar automation.
AI-synthesized perspectives grounded in live site inspection, pricing structure, and category benchmarks — presented as editorial viewpoints rather than individual customer testimonials.
Upload tone guidelines, style rules and examples of your best posts so every generated blog, newsletter and LinkedIn post sounds like you rather than a generic model.
Set keywords and a publishing schedule; agents research current topics, draft content on cadence and hand it to you for review before publication.
One brand voice drives LinkedIn posts, newsletters, long-form blog articles, tweets, press releases and YouTube scripts, each adapted to its platform.
Keyword research and analysis of content that already ranks help brief each piece so it can perform on search and social instead of being written blind.
Share brand guidelines, run multiple brands or campaigns in one workspace, and track drafting status from ready to published on a shared content calendar.
Editby, built by The Formula AI S.r.l. in Milan, Italy, positions itself as the answer to what it calls 'AI slop': generic model output that a marketer has to rewrite before it is publishable. Instead of prompting a chatbot per piece, you onboard your brand once — uploading tone guidelines, rules and examples of your strongest content — and the platform builds a reusable brand profile that every generated asset inherits.
The workflow is agent-driven. You choose keywords or topics, pick a schedule, and Editby's writers research what is currently ranking, draft the piece in your voice, and drop it into a shared content calendar for review. Teams can collaborate in a workspace, split work across campaigns, and keep multiple brands (agencies, multi-product companies) isolated in a single account.
Beyond drafting, Editby includes keyword research and competitive analysis so content is briefed for discovery on Google, LinkedIn and other channels rather than written blind. The company says most users cut drafting time from several hours per asset to roughly half an hour of review and editing. New users currently join through a waitlist, and there is a free starting tier with no credit card.
Keep blogs, newsletters and social posts flowing at a steady cadence while every writer and agent follows the same brand voice and rules.
Generate first drafts that already match your style, so your time goes into editing and strategy instead of prompting and reformatting.
Run separate brands, campaigns and content calendars in one workspace with shared guidelines for each client or product line.
Side-by-side telemetry comparison of competing AI tools in the same primary category
| Rank | AI Tool | Monthly Visits | MoM Growth | Direct traffic share | Pricing | Head-to-Head |
|---|---|---|---|---|---|---|
| ● | Editby | 204 | -12.8% | 45% direct | Paid, Contact for Pricing | Current |
| 1 | Holo | 303.81K | +44.8% | 39% direct | Paid | vs Holo |
| 2 | Underline.AI | 152 | -73.7% | 38% direct | Freemium, Paid | vs Underline.AI |
| 3 | Anyword | 39.3K | -15.4% | 36% direct | Free Trial, Paid, Contact for Pricing | vs Anyword |
| 4 | Supergrow | 94.02K | -17.4% | 48% direct | Paid (Free Trial Available) | vs Supergrow |
| 5 | Jasper | 372.95K | -11.6% | 47% direct | Freemium, Free Trial, Paid, Contact for Pricing | vs Jasper |
| 6 | StoryLab.ai | 50.62K | -7% | 38% direct | Freemium, Free Trial | vs StoryLab.ai |
Your whole marketing department, on autopilot
Your whole marketing department, on autopilot
Delegate your brand's content — ads, listings and posts — to AI that knows your voice
Delegate your brand's content — ads, listings and posts — to AI that knows your voice
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