ELMA - Ultimate Email Agent

ELMA stands for Email Lifecycle Marketing Agent, and it is the flagship email product from Questera AI. Rather than treating email as a series of one-off blasts, ELMA is designed around the entire subscriber lifecycle: it watches how contacts behave, decides which message they should see next, and sends it automatically. The platform pairs a visual template and automation builder with an AI layer that generates and personalizes copy, so marketers spend their time on strategy instead of assembling sequences by hand.

The product is aimed squarely at startups, indie founders, and lean growth teams that have a working product and an early subscriber base but no dedicated email marketer. A free Starter tier covers up to 100 subscribers and 100 credits with unlimited templates and automations, while the Growth plan raises the ceiling to roughly 1,000 subscribers and 500 credits and adds advanced reporting and custom domain support. Larger businesses move to the custom Scale plan, which removes subscriber, email, and AI credit limits and adds AI segmentation and 24/7 priority support.

Because ELMA is delivered as a hosted web app on the questera.ai domain, there is nothing to install and onboarding is quick: import or sync your subscriber list, pick templates, define the behaviors that should trigger each message, and let the agent run. Analytics and segmentation tools let you confirm which sequences are actually moving revenue rather than just generating opens.