Ocelot (financialaidtv.com)

Ocelot is a student engagement platform built specifically for higher education, and it is the product behind the financialaidtv.com domain — which now redirects here. It combines an AI-driven virtual assistant, proactive two-way texting, human live support, and a library of financial aid education content (including the video resources the original Financial Aid TV brand was known for). Following the combination of Ocelot and Ivy.ai under Gravyty, the platform is positioned as an integrated AI engagement suite for colleges and universities.

The core idea is that students ask questions at the moments that matter — FAFSA deadlines, aid disbursement, registration, housing, paying a balance — and often at night or on weekends when staff are unavailable. Ocelot's assistant answers those questions instantly using data pulled from institutional systems through connectors, so a student asking about their own aid package gets an answer tied to their record rather than a generic FAQ page. When a case is sensitive or urgent, the platform routes to a live human assistant.

The other half is outbound. Smart texting campaigns let departments push reminders and next steps to specific student populations, which institutions use to reduce summer melt, lift FAFSA completion, and support retention and persistence. Reporting across those interactions helps staff see which questions are rising and where students get stuck. Pricing is not published; institutions request a demo and receive a quote tailored to their size and modules.