Kuki AI

Kuki is a persistent AI character rather than a single-purpose chatbot. She has an established personality and online presence, and users can chat with her directly, which is what has built her following as a virtual creator rather than a support bot. The character is developed by ICONIQ in collaboration with Pandorabots, whose open-source chatbot technology underpins the conversational engine, and Kuki is presented as an award-winning AI model and influencer with a portfolio of work.

For brands, the more relevant offering is virtual ambassador work. Kuki appears in sponsored campaigns as a digital creator, so marketing teams can buy placement with a personality that already has an audience. The public case study is an Instagram campaign with H&M, where the brand reported an 11x increase in ad recall and a 91 percent decrease in cost per person reached through using Kuki as the virtual creator in the campaign, described by H&M's global head of media innovation and strategy.

Kuki's partner list includes TikTok, WPP, Instagram, H&M, Vogue and Roblox, and the site also links to press coverage, research and published policies on ethics, which matters for a character that markets to real audiences. Because engagement terms are negotiated per campaign, pricing is handled through direct contact rather than published tiers.