Lifemind

Lifemind takes a deliberately different approach to audience targeting. Instead of slicing customers by age, region or previous purchase behaviour, it looks at the underlying motivations that make someone predisposed to buy from a particular brand, an approach rooted in valuegraphics-style research. Practitioners upload a simple customer report exported from their CRM or marketing platform, and because no personally identifiable information is needed, the workflow is easier to get past privacy and legal review.

From that input the platform produces campaign opportunities rather than a one-off score: which audience clusters are worth targeting, what messaging angles are likely to resonate, and where growth is available. Those opportunities are then applied across channels — paid social, connected TV and streaming, retail media and programmatic — covering the mix most performance teams actually run. Lifemind also extends the same logic to partnership optimization, helping teams identify influencers, celebrities, podcasters and events that align with customer motivations.

The company is aimed at brands and agencies whose performance has plateaued and who need a new way in rather than more budget at the same targeting. It markets itself on lowering customer acquisition cost and showcases testimonials from VP-level performance marketers and agency partners. Beyond the web app there is a Shopify app listed as coming soon with an early-access programme, which points to an e-commerce self-serve path in development; commercial terms are handled through a conversation with the team rather than a published price list.