Liffery

Liffery was built around a simple frustration: shopping online is an endless stream of advertising and an exhausting number of open tabs, with no quiet place to think. The product is that quiet place. You capture products as you find them using the Chrome extension or the iOS app, and they accumulate in a personal or shared space you return to when you have time to decide, rather than in the moment a retailer wants a decision.

Once items are collected, Liffery adds tools for the part that actually takes time: comparing options side by side, setting a price watcher that flags changes, and adding reminders so a purchase you planned for later is not forgotten. Groups and channels let family or friends pool options, a map feature stores places you want to visit, and the swiping Decision Maker settles the 'which one?' question in a couple or group by letting everyone vote quickly instead of relitigating it in a chat thread.

The company's stated motivation is to invert the usual model, and its positioning is explicitly ad-free: it says Liffery is free to use and will never show adverts you did not ask to see, with users controlling when they are open to offers. A separate Liffery for Business offering is available for teams through a contact form. It is aimed at individual shoppers and product researchers rather than enterprise procurement.