Makeup Check AI targets people who want a personalized makeup routine but do not want to book a counter appointment or sift through generic tutorials. You upload a selfie or record a short video, pick the feature you care about, and the AI returns an analysis with explanations. Because it works on your face rather than on stock models, the recommendations adapt to your undertone, face shape and features instead of assuming a single standard look.
The product is organized around 24 AI reports split across makeup, skincare, hair, style, nails and body. Examples include colour season, face mapping, eye shape, foundation shade matching, lipstick shades, product matcher, cosmetic scanner and a budget optimizer. On top of the reports sits a look generator with 300+ curated makeup and hairstyle styles you can preview on your own photo, plus a lookbook you can favorite and download.
The learning layer is what separates it from a simple filter app. There are 100+ video tutorials where you record your own attempt and the AI compares it side by side with the reference, flagging where the technique drifted. Beauty plans with morning and evening reminders, achievement badges and AI chat round out the experience. The web version offers free tools such as analysis, virtual try-on, brow mapping and a foundation shade matcher, while the mobile app unlocks the full report library.
