MAPLE

MAPLE pitches itself as a superpowered financial expert in your pocket. Rather than selling a product, it starts with diagnosis: the MAPLE X-Ray is a financial checkup that assembles a picture of your assets, liabilities, cash flow and goals and returns a scorecard. From that baseline, MAPLE's tools continuously analyse your position and generate specific, personalised recommendations aimed at optimising wealth.

The checkup is broken into discrete lenses. An exposure review checks whether your portfolio is diversified for your needs. A risk assessment tests whether your risk tolerance matches what you actually hold. Cash optimisation looks at inflows, outflows and savings rates to establish whether you are financially stable enough for surprises. Debt analysis maps your liabilities and their impact on your broader plan, and retirement readiness checks whether your strategy is optimised for tax benefits and on track for your target date.

The company leans hard on trust in its positioning. It states that it does not share your information, runs no ads and makes no sales calls, does not profit from your trades and charges no hidden fees. On security it says it uses two-factor authentication and point-to-point encryption, encrypts data at rest and in transit, and never holds your financial account login credentials. MAPLE is designed as an AI copilot that works continuously — analysing and alerting you when your position drifts — rather than as a one-off consultation.