MyItura

MyItura brings several healthcare services into a single app and website. You can order medical tests and have a certified phlebotomist come to your location to collect samples, then view results in your account once they are uploaded. Test menus span routine blood work and urinalysis through to targeted screenings, and pre-built packages cover areas such as fitness checks, sexual wellbeing, pre-employment checks and pre-marital screening.

Beyond testing, the platform offers doctor consultations: you can book a video or audio call, or chat with a doctor by text, from the website or the iOS and Android apps. An AI assistant named Itura handles health questions and offers instant guidance with symptom assessment and medical safety checks. Prescriptions can be uploaded and medications ordered for delivery.

MyItura also offers MediLoan, a healthcare credit product that lets patients spread the cost of care across manageable installments, and it provides tooling for healthcare providers who want to offer remote services through the platform. A significant share of the user base cites the convenience of at-home sample collection and encrypted in-app doctor calls as the main draws.