Papercup is an AI dubbing and voiceover service built for teams that need to localize video and audio at scale. Rather than a simple text translator, it is a full localization pipeline: automatic speech recognition with expert validation, machine translation refined by human post-editors, voice selection and AI speech generation, then audio engineering and mixing for broadcast-ready output. According to the live site, Papercup's brand and technology are now delivered through RWS as part of its AI dubbing and voiceover offering (the papercup.com homepage migrates visitors to an RWS localization page).
The pitch is speed and scale without losing meaning. AI handles the heavy lifting of transcription, translation and voice synthesis, while professional linguists safeguard tone, cultural nuance and brand consistency. Voice cloning can replicate a speaker's voice or create a close match across languages and accents, with licensing and compliance handled. Teams can edit transcripts and translations to fine-tune timing and lip-sync alignment before final delivery.
Because localization is often mission-critical, Papercup/RWS positions AI dubbing as a hybrid of machine efficiency and human craft, with governance, compliance and platform-ready export built in. It suits training modules, eLearning, corporate video, product demos and other content that updates frequently, while highly emotive creative work can lean on human voice artists where needed.
