PodRoll approaches podcast growth from an unusual angle: rather than buying ads elsewhere and hoping podcast audiences convert, it puts your content directly inside podcast feeds where listeners are already active. A dynamic feed drop places your trailer or best episode into an established show's RSS feed as a native "You Might Also Like" recommendation, so it reads as a discovery suggestion rather than an interruption. The platform reports a network of 5,000+ podcasts, over 200,000 feed drops and an average conversion of about 6.1%.
Quality control is central to the design. Every drop is dual opt-in: the host of the receiving feed previews the content and approves it, and you approve the shows you want to place into. Traffic is served only in verified podcast apps like Apple Podcasts and Spotify — no web players and no bot farms — with IAB-compliant tracking. Smart deep links detect the listener's app and open your show directly, so following you takes one tap.
On the buying side, you set your own CPM and budget. Most bids fall between $50 and $250 CPM and budgets start at a $500 minimum, with payment only for downloads actually delivered and the freedom to stop a campaign at any time. The same system runs in reverse for monetization: open your feed as inventory, set a price, approve incoming drops and earn premium rates from a single episode slot, with your approvals controlling everything that touches your show. PodRoll was built by the creators of Megaphone.
