
Offers online face swapping for photos and videos, but lacks Reface's dedicated mobile app ecosystem and filters.
Offers online face swapping for photos and videos, but lacks Reface's dedicated mobile app ecosystem and filters.
AI face-swap, avatars, and photo transformation apps from a Kyiv-based AI studio
Estimated monthly website visits
Similarweb estimates for this domain, not active users. Only available observation months are shown; collection date is separate from the traffic period.
Collected Nov 11, 2026

This is our editors' assessment out of 5, not an average of user ratings. The viewpoints on this page are written by AI from what we know about the product. They are not customer reviews.
According to OpenAITools.app telemetry verified on 2026-11-11, Reface (reface.ai) is an AI platform indexed under AI Face Swap Generator generating 260.36K monthly visits with a month-over-month traffic delta of -40.74K (-13.5%). Its primary geographic market is United States (18% traffic share), and it operates on a Freemium pricing model. Top competing alternatives by monthly volume include DeepSwap (561.53K visits/mo), AI Face Swap (2.25M visits/mo), SwapFace (701.77K visits/mo).
Classic face swap app that never gets old.
Too many subscription popups lately.
Avatar generator creates surprisingly realistic portraits.
Free version is crippled with ads now.
AI-synthesized perspectives grounded in live site inspection, pricing structure, and category benchmarks — presented as editorial viewpoints rather than individual customer testimonials.
Replace a face in a clip, GIF, or photo with your own or a friend's, turning yourself into movie, music-video, and meme characters in seconds.
Upload selfies and generate stylised AI avatars and portraits suitable for profile pictures, social posts, and artwork.
Transform existing photos and video with artistic AI filters and restyling effects rather than simple colour presets.
Beyond face-swap, the studio ships Revive (photos that sing), Ink ai (tattoo design and try-on), Letsy (clothes try-on), Lightly (AI journalling), and more.
The primary experience is through the phone apps, with template catalogues, sharing shortcuts, and a web hub for products, press, and support.
Reface began as a single viral face-swap app and has since grown into an AI app studio that repeatedly builds and launches consumer products on top of its own proprietary generative-AI tech platform. Its founding idea is simple: pick a video, GIF, or photo, and replace the face in it with yours or a friend's, producing a shareable clip in seconds. The catalog of templates spans movie scenes, music videos, memes, and celebrity clips, with new drops added regularly.
Alongside face-swap, Reface produces AI avatars and stylized portraits from uploaded selfies, plus an AI photo-filter and restyle engine that transforms existing images and video with artistic looks. The wider studio portfolio extends into niches such as tattoo design and virtual try-on (Ink ai), fashion try-on (Letsy), photo-to-song animation (Revive), and even health and journalling apps — all built by the same in-house team in Ukraine.
The main way to use Reface is through its iOS and Android apps; the company also runs a web presence listing its products, careers, press, and legal pages. Subscription management, cancellation, and watermark checks are handled through dedicated support pages aimed at end users.
Drop your face into film scenes, music videos, and meme templates to produce shareable content for TikTok, Instagram Reels, and YouTube Shorts.
Generate AI avatars and portrait styles from a few selfies for dating apps, gaming profiles, Discord, and social accounts.
Use the template library to produce recognisable, personality-driven clips quickly without shooting footage or hiring editors.
Preview tattoo designs with Ink ai, try outfits with Letsy, or simply play with AI filters across personal photo libraries.
Side-by-side telemetry comparison of competing AI tools in the same primary category
| Rank | AI Tool | Monthly Visits | MoM Growth | Direct traffic share | Pricing | Head-to-Head |
|---|---|---|---|---|---|---|
| ● | Reface | 260.36K | -13.5% | 34% direct | Freemium | Current |
| 1 | DeepSwap Offers online face swapping for photos and videos, but lacks Reface's dedicated mobile app ecosystem and filters. | 561.53K | +2.4% | 58% direct | Freemium | vs DeepSwap |
| 2 | AI Face Swap Provides browser-based face swaps for photos and videos, but lacks the polished mobile app and avatar generation features of Reface. | 2.25M | -13.4% | 50% direct | Freemium | vs AI Face Swap |
| 3 | SwapFace Features browser-based face blending for videos and images, but lacks Reface's diverse mobile photo filters and meme templates. | 701.77K | -31.2% | 60% direct | Freemium, Paid | vs SwapFace |
| 4 | Akool Delivers advanced video face-swapping and talking photo tools for marketing, but is less focused on casual mobile meme creation. | 920.61K | -13.2% | 46% direct | Freemium, Free Trial, Paid, Contact for Pricing, Free | vs Akool |
| 5 | Viggle Specializes in 3D character motion capture and body swapping, offering deeper animation control than Reface's simpler face swaps. | 2.53M | +12.2% | 37% direct | Freemium | vs Viggle |
| 6 | Swapface Provides a local desktop app for real-time live stream face swapping, unlike Reface's cloud-based and mobile editing model. | 92.41K | -2% | 31% direct | Freemium with free credits and paid plans | vs Swapface |

Offers online face swapping for photos and videos, but lacks Reface's dedicated mobile app ecosystem and filters.
Offers online face swapping for photos and videos, but lacks Reface's dedicated mobile app ecosystem and filters.

Provides browser-based face swaps for photos and videos, but lacks the polished mobile app and avatar generation features of Reface.
Provides browser-based face swaps for photos and videos, but lacks the polished mobile app and avatar generation features of Reface.
Features browser-based face blending for videos and images, but lacks Reface's diverse mobile photo filters and meme templates.
Features browser-based face blending for videos and images, but lacks Reface's diverse mobile photo filters and meme templates.
SpecialistDelivers advanced video face-swapping and talking photo tools for marketing, but is less focused on casual mobile meme creation.
SpecialistDelivers advanced video face-swapping and talking photo tools for marketing, but is less focused on casual mobile meme creation.

SpecialistSpecializes in 3D character motion capture and body swapping, offering deeper animation control than Reface's simpler face swaps.
SpecialistSpecializes in 3D character motion capture and body swapping, offering deeper animation control than Reface's simpler face swaps.
SpecialistProvides a local desktop app for real-time live stream face swapping, unlike Reface's cloud-based and mobile editing model.
SpecialistProvides a local desktop app for real-time live stream face swapping, unlike Reface's cloud-based and mobile editing model.
SpecialistOffers robust AI video editing and face swap tools, but targets professional creators rather than quick mobile entertainment.
SpecialistOffers robust AI video editing and face swap tools, but targets professional creators rather than quick mobile entertainment.
SpecialistFocuses heavily on general AI image and avatar generation, but lacks the specialized, seamless video face-swapping workflows of Reface.
SpecialistFocuses heavily on general AI image and avatar generation, but lacks the specialized, seamless video face-swapping workflows of Reface.
Free online AI face swap for photos, videos and GIFs
Free online AI face swap for photos, videos and GIFs
Free online AI face swap for photos, videos and GIFs
Free online AI face swap for photos, videos and GIFs

SpecialistAn all-in-one AI video and avatar studio with face swap, lip sync and voice cloning
SpecialistAn all-in-one AI video and avatar studio with face swap, lip sync and voice cloning
Free / Open-sourceAll-in-one creative AI toolkit for images, video, music and voice
Free / Open-sourceAll-in-one creative AI toolkit for images, video, music and voice