RimFit addresses a specific and expensive problem in wheel retail: customers cannot picture how a set of rims will look on their own car, so they stall, walk away, or buy on a guess and return the wheels later. Catalog photography of a different vehicle does not close that gap, and hand-editing photos in Photoshop is too slow and skilled a task for most shop floors. RimFit replaces both by generating a photoreal preview of the customer's actual car with the chosen wheels, usable at the counter or on the lot.
The workflow is deliberately simple. Staff take a photo with a phone, pick the wheels from a saved library, and RimFit renders a correctly sized, finish-accurate image within seconds. That image can be sent by text or email with the shop's logo and name on it, and it can be paired with a full price list covering wheels, lug nuts, TPMS, and mount and balance. A notable feature is the AI fitment check: before quoting, RimFit flags wheels that will not fit the vehicle based on bolt pattern, offset, and clearance, reducing wrong-fit returns that erode margin.
RimFit runs entirely in a web browser on phone or desktop, requires no design skills, and keeps customers, vehicles, wheels, and generated pictures organized in one place. Pricing is per shop and simple: a free tier with 10 pictures a month and no card required, a Pro plan at $59 a month covering 500 pictures with branding and multi-user logins, and a custom Enterprise plan for multi-location shops or white-label use. The product is developed by Digital Kings LLC.
