Sign AI

Sign AI is a sign language dubbing studio rather than a general-purpose translation tool. The problem it addresses is that most sign language on streaming platforms today is a single interpreter in a small window, signing on behalf of every character at once. Sign AI produces sign language tracks the way a studio produces a spoken-language dub: with casting, direction, and sync to picture.

The workflow is designed to slot into an existing localisation pipeline. Clients send the same materials they would send for any language dub, such as a locked cut or proxy, a dialogue list or as-broadcast script, and timed text files in formats like ProRes, SRT, SCC, or IMSC/TTML. Certified Deaf Interpreters translate and adapt the script into ASL or BSL, Deaf actors perform each role under a Director of Artistic Sign Language, and the client approves the avatar for each character much as they would approve voice casting. Performances are then rendered as character avatars and synced to timecode.

Delivery is flexible, covering a burned-in version, a separate signer layer with alpha for picture-in-picture, or files packaged for your platform, including IMF where required. The studio's argument for scale is economic: because AI rendering removes the need for a set, lighting, and wardrobe on every title, a sign language track becomes affordable for entire series and back catalogues, not just a few flagship shows. Pricing is not published and is quoted per project.