Sitefire is built for the shift from blue-link search to AI-generated answers. When customers ask ChatGPT, Perplexity or Gemini for a recommendation, brands are either mentioned or they are not — and Sitefire exists to monitor that gap and close it. It measures how often your brand appears in answers across the major answer engines, tracks competitor share of voice in your category, and shows which questions you currently lose.
The second half of the product is action. Rather than stopping at dashboards, Sitefire's agents generate a prioritised to-do list — earn coverage, create content, improve content, engage on socials, fix technical SEO — each with a briefing. Content agents research the top-cited sources in your niche, draft a brand-aligned article, and push it to Webflow, Framer or another connected CMS as a draft you review and approve.
Its source analytics highlight which external domains are cited most often in your category, including editorial sites, UGC platforms like Reddit, and competitors, so you can pursue coverage where it actually moves citations. Sitefire also ships free utility tools such as a Slop Checker and Structural Deslopper, and is backed by Y Combinator.
