Strama

Most outbound teams stitch their SDR motion together from four or five separate products: a prospecting database, a spreadsheet for scoring, a sequencing tool, and their own inbox. Strama's pitch is that running all of it in one place removes the handoffs, the CSV exports and the lost context that slow reps down. The platform is organized around four stages — Discover, Qualify, Engage and Follow-up — and each stage feeds the next automatically.

Discover combines Lead Scout, which finds leads by persona or company and pushes them straight into the workflow, with Watchtowers, which monitors buying signals such as website visits, LinkedIn engagement, role changes and funding rounds. Qualify uses Scorecards to grade an account list against your fit criteria, returning a pass or fail per criterion plus an overall grade and the reasoning behind each call. In Engage, Strama builds a Style Guide from your team's real emails, case studies and best-performing content, then drafts new outreach in that voice, relevant to each prospect's role, recent activity and company priorities. Follow-up funnels email threads and LinkedIn messages into one inbox with AI-suggested replies.

The delivery layer matters as much as the writing. Strama provisions and warms dedicated sending domains and inboxes, monitors sender reputation, and supports shared sender identities so SDRs can send from leadership addresses. Email connects to Gmail or Outlook, LinkedIn invites and follow-ups can be automated, and a built-in dialer records and transcribes calls. Strama publishes reply-rate comparisons against established sequencing tools and reports that customers trim a 1,000-account list down to roughly 80 worthwhile accounts in under an hour. A free tier with no credit card is available, with demo-based pricing for teams.