Style AI

Style AI is the former name of the product that now operates as Conversion, an AI-native B2B marketing automation platform. Anyone following a usestyle.ai link today lands on Conversion's homepage. The positioning has sharpened accordingly: rather than being another all-in-one marketing suite, Conversion is explicitly built for marketing operations teams who are replacing Marketo, Pardot, HubSpot or Eloqua.

The core idea is that most B2B marketing automation failures are data failures. Conversion puts your CRM records, warehouse tables and campaign history into a single context layer, backed by a knowledge graph of brand voice, business rules, relationships and account activity. Everything else in the platform — segmentation, journeys, email, forms, scoring, routing — reads from that shared context, so a campaign built by an agent uses the same audience definitions and exclusions that a human would see.

On top of the context layer sits an agent layer. Agents take on the tasks that consume marketing ops calendars: building a campaign from a brief, running a pre-send QA pass and correcting the issue in the same conversation, producing pipeline reports on request or on a schedule, and migrating legacy programs complete with their eligibility rules and sales handoff logic. The output model is deliberately reviewable — agents return drafts for approval. Commercially, Conversion does not publish a price list; it sells through a demo-led process, and its comparison pages are aimed at organisations large enough to be running a legacy MAP plus a cloud data warehouse.