Tadka starts from a brief rather than a blank canvas. You describe the product, the scene, the lighting and the audience, and the studio returns a batch of distinct ad variants across native sizes such as 4:5, 1:1 and 9:16, along with matching copy. It reads your brand assets from your own website so logos, colours and fonts stay consistent across every ad, and it accepts a single supplier photo and fans it out into styled sets, colour ranges or sale-price overlays.
Before anything is published, each creative passes a Creative Score check: whether it reads as AI-generated, whether the brand appears in the first frame, whether required text overlay is present, whether all sizes exist, and whether the wording trips platform rules around housing, credit, employment, health, alcohol or income claims. Tadka cites the source behind each check, then publishes approved ads to Meta created in a paused state so you review before any budget moves.
Once ads are live, the learning loop reads results back from your ad account. Creatives that perform get more variants generated in the same direction, and underperformers are flagged for replacement, for example when cost per result doubles or frequency passes three impressions per person per week. Everything the studio does is also exposed as an API, and it works with Meta, Shopify and other channel integrations.
