Wan 3.0

Wan 3.0 positions itself as a video-first workspace rather than a prompt box. The premise is that strong video rarely emerges from a single perfect prompt — it develops through references, alternate takes, timing decisions and sound. The Studio therefore keeps four things together in one place: the creative brief, the source material, the generated shots and the sequence decisions. You start with a story beat, attach up to a handful of character images, product shots, style frames, reference clips, voice or music, and then generate the opening shot before continuing to direct the next one.

The core feature set revolves around continuity. You can specify which elements must stay fixed — character identity, product details, palette, materials — and then vary only the action, camera movement, pacing or setting. Generated shots can be compared side by side, the strongest version kept, and the results assembled into an ordered sequence rather than published as disconnected fragments. This makes the studio better suited to product films, campaign concepts, moving storyboards and social stories than to casual one-off clips.

Output controls include landscape, portrait and square aspect ratios, default resolutions around 720p on the fast path with higher settings available depending on workflow, and short default durations that extend toward longer sequences. Audio can be shaped in the same brief where the selected workflow supports it. Access is credit-based and paid plans begin around $19.90 per month. Commercial usage depends on the applicable generation and asset terms, and you are responsible for holding the necessary rights to any references you upload.