Wayde – AI Ads & AI Influencers

Wayde positions itself as an AI alternative to traditional influencer marketing for mobile apps. The core argument is that paying human creators per post is slow and expensive: a single creative can take weeks to plan and produce, and you only find out whether it works after the budget is spent. Wayde instead generates ad creatives and virtual influencer personas in bulk, then uses testing volume to find what actually drives installs.

The workflow is built around iteration speed. From a brief, Wayde produces dozens of creative variations — often within about 48 hours — and pushes the same concept across multiple audience segments at once so you can compare conversion rather than assume which audience is right. When a creative performs, the team spins up further variations to scale it; when it fails, it gets cut early. Virtual AI influencers, characters with a consistent face and voice, then post about the app daily across TikTok, Instagram, YouTube Shorts and Facebook Reels, giving the campaign a constant creator presence without per-post fees.

The service is aimed at app developers, indie studios and growth marketers who measure success in installs and CPI. Publicised results on the site describe apps moving from flat download counts to substantially higher daily installs while CPI dropped by roughly half within a few weeks. Because Wayde runs campaigns rather than selling self-serve software, commercial terms are agreed on a call, and it is a better fit for performance-minded app growth than for brands seeking broad organic creator relationships.