Whatmore focuses on a specific and measurable problem: brands have huge libraries of product video sitting on Instagram and TikTok, but those videos never appear on the pages where people actually buy. The platform bridges that gap by importing social video, using AI to match each clip to catalog products, and then rendering interactive widgets across the storefront. Installation runs through the Shopify App Store, where Whatmore is rated 5.0 across hundreds of reviews and reports being used by more than 4000 brands. For teams that do not have video yet, the built-in AI Studio produces product imagery and short clips from a single photo or product URL.
Beyond the storefront, Whatmore pushes into the wider marketing stack. Smart Retargeting builds Meta custom audiences from people who watched or clicked video, email campaigns resurface shoppable video content, and catalog feeds keep video assets synchronized with shopping channels. Measurement is treated as a first-class feature: holdout tests and A/B experiments let a merchant compare conversion for video-engaged sessions against a control group, which is a stronger claim than the industry-standard "conversion rate increased" anecdote.
The third pillar is in-app video. An SDK provides native Reel, Feed and Carousel components for iOS, Android and React Native, so the same tagged library can power a TikTok-style feed inside a brand's own app without a full engineering quarter. Performance is handled carefully: widgets are lightweight, videos lazy-load from the edge, and styling inherits the store's own theme so the feed does not look bolted on.
