WhiteWhale is a buying-signals platform built for outbound and account-based sales teams. Rather than relying on anonymous cookie-based intent data or the same funding-round alerts every competitor receives, it monitors public information about each target account and surfaces verifiable events: a new sales leader hired, three new SDR roles posted this month, or a CEO talking about a relevant topic on an earnings call. Each signal carries a link to the original source, so reps can cite the exact filing, transcript or job posting in an outreach message.
Setup is deliberately simple. You load the accounts you want watched, then write up to 35 custom signals in plain English as exact questions that fit your sales motion; WhiteWhale can help build the first ones with you. Monitored plans also come with free suggested accounts found automatically, so new opportunities keep appearing even in territories you have not listed. Growth and Scale plans add closed-won signal backtesting and multiple signal lists.
Delivery is designed to be invisible. Signals, quotes and "why now" narratives are pushed into Slack, HubSpot, Salesforce, Microsoft Teams or custom endpoints via API and webhooks, so reps often never log into the dashboard at all. Plans start at $200/month for 300 monitored accounts and scale to 3,750 accounts, with Enterprise options for custom data sources, SSO and a dedicated success manager. Every plan includes unlimited seats and all integrations, with no annual lock-in, and the company offers a 90-day guarantee that returns your money if the data does not drive pipeline.
