Abby (AI Therapy) records 311,051 monthly visits with +7.2% month-over-month growth and Freemium pricing. Purpose records 190,862 monthly visits with -22.9% growth and Free Trial pricing.
A 24/7 AI mental health companion that remembers your story
An AI personal mentor for goals, clarity, habits and personal growth
| Dimension / Metric | | |
|---|---|---|
| Official Domain | abby.gg | purpose.app |
| Pricing Model | Freemium | Free Trial |
| Monthly Visits | 311.05K (311,051) | 190.86K (190,862) |
| MoM Traffic Delta | +20.91K (+7.2%) | -56.82K (-22.9%) |
| Primary Market & Share | 🇦🇺 Australia (34.8%) | 🇺🇸 United States (24.5%) |
| Direct Visits / mo | 130.59K | 126.77K |
| User Rating | 4.1 | 4.2 |
| Supported Platforms | Website | Website |
A 24/7 AI mental health companion that remembers your story
Abby remembers details and patterns from earlier conversations so follow-up questions feel personally grounded.
Choose tone (warm, direct, empowering, casual) and a persona such as professional coach, mindfulness guide, or tough coach.
Describe your needs and preferences and get help finding licensed therapists, including evening or specific-style preferences.
Chat in the language you think in, with the ability to switch languages mid-conversation without losing memory.
An AI personal mentor for goals, clarity, habits and personal growth
Honest, challenging feedback on personal and professional challenges, available at any hour through chat.
Guidance grounded in established psychological frameworks for mindset, well-being, relationships and confidence.
Personal quests guide you toward new habits and deeper self-awareness with structured follow-through.
Insights on your personality and abilities reveal blind spots and highlight the biggest opportunities for growth.
SpecialistFocuses primarily on guided audio meditation and mindfulness courses rather than open-ended conversational therapy.
SpecialistFocuses primarily on guided audio meditation and mindfulness courses rather than open-ended conversational therapy.
SpecialistEmphasizes structured psychological self-assessments paired with coaching, rather than purely open-ended conversational therapy.
SpecialistEmphasizes structured psychological self-assessments paired with coaching, rather than purely open-ended conversational therapy.
Offers guided AI journaling and emotional check-ins, ideal for users seeking structured personal reflection and growth.
Offers guided AI journaling and emotional check-ins, ideal for users seeking structured personal reflection and growth.
SpecialistBroad lifestyle agent with deep memory for routines and habits, though less centered purely on guided coaching.
SpecialistBroad lifestyle agent with deep memory for routines and habits, though less centered purely on guided coaching.
Provides private AI journaling and reflective personal growth coaching, matching Purpose's focus on mindfulness and self-improvement.
Provides private AI journaling and reflective personal growth coaching, matching Purpose's focus on mindfulness and self-improvement.
Uses structured, clinically-backed cognitive behavioral programs, but offers less flexible open-ended conversation than Abby.
Uses structured, clinically-backed cognitive behavioral programs, but offers less flexible open-ended conversation than Abby.
Includes built-in human therapist matching alongside the AI companion, but may have fewer unstructured chat features.
Includes built-in human therapist matching alongside the AI companion, but may have fewer unstructured chat features.
SpecialistFunctions as a private AI thinking partner that reflects on your ideas, though less focused on structured habit trackers.
SpecialistFunctions as a private AI thinking partner that reflects on your ideas, though less focused on structured habit trackers.
Free / Open-sourceOffers straightforward browser-based emotional support, but lacks formal therapist booking and advanced tracking tools.
Free / Open-sourceOffers straightforward browser-based emotional support, but lacks formal therapist booking and advanced tracking tools.
Focuses purely on anonymous text-based self-help conversations, but lacks broader wellness tracking or therapist directories.
Focuses purely on anonymous text-based self-help conversations, but lacks broader wellness tracking or therapist directories.
SpecialistAn emotional AI companion built for women, from pregnancy to postpartum and beyond
SpecialistAn emotional AI companion built for women, from pregnancy to postpartum and beyond
Provides dedicated voice coaching and journaling features, but operates on a paid subscription model.
Provides dedicated voice coaching and journaling features, but operates on a paid subscription model.
