Headspace records 1,686,204 monthly visits with +4.3% month-over-month growth and Free Trial, Paid pricing. Purpose records 190,862 monthly visits with -22.9% growth and Free Trial pricing.
Science-backed meditation, sleep and mental health support in one app
An AI personal mentor for goals, clarity, habits and personal growth
| Dimension / Metric | | |
|---|---|---|
| Official Domain | headspace.com | purpose.app |
| Pricing Model | Free Trial, Paid | Free Trial |
| Monthly Visits | 1.69M (1,686,204) | 190.86K (190,862) |
| MoM Traffic Delta | +69.88K (+4.3%) | -56.82K (-22.9%) |
| Primary Market & Share | 🇺🇸 United States (43%) | 🇺🇸 United States (24.5%) |
| Direct Visits / mo | 836.71K | 126.77K |
| User Rating | 4.3 | 4.2 |
| Supported Platforms | Website | Website |
Science-backed meditation, sleep and mental health support in one app
1,000+ expert-led meditations, courses and mindfulness exercises spanning beginner basics, everyday calm, work focus and parenting.
Wind-downs, sleepcasts, soundscapes, sleep music and white noise designed to help you fall asleep faster and stay asleep.
Access to trained mental health coaches and online therapy, with additional psychiatry services available through employer and health plan programs.
An in-app AI companion that learns your preferences and recommends personalized content based on how you feel and what you want to work on.
An AI personal mentor for goals, clarity, habits and personal growth
Honest, challenging feedback on personal and professional challenges, available at any hour through chat.
Guidance grounded in established psychological frameworks for mindset, well-being, relationships and confidence.
Personal quests guide you toward new habits and deeper self-awareness with structured follow-through.
Insights on your personality and abilities reveal blind spots and highlight the biggest opportunities for growth.
SpecialistFocuses on science-backed functional music for sleep and focus rather than traditional guided meditation courses.
SpecialistFocuses on science-backed functional music for sleep and focus rather than traditional guided meditation courses.
SpecialistFree psychological tests with an AI mental coach who explains your results
SpecialistFree psychological tests with an AI mental coach who explains your results
Provides conversational AI emotional support and therapist matching, rather than self-guided mindfulness programs.
Provides conversational AI emotional support and therapist matching, rather than self-guided mindfulness programs.
Offers guided AI journaling and emotional check-ins, ideal for users seeking structured personal reflection and growth.
Offers guided AI journaling and emotional check-ins, ideal for users seeking structured personal reflection and growth.
SpecialistBroad lifestyle agent with deep memory for routines and habits, though less centered purely on guided coaching.
SpecialistBroad lifestyle agent with deep memory for routines and habits, though less centered purely on guided coaching.
Provides private AI journaling and reflective personal growth coaching, matching Purpose's focus on mindfulness and self-improvement.
Provides private AI journaling and reflective personal growth coaching, matching Purpose's focus on mindfulness and self-improvement.
Provides structured cognitive behavioral chat support, but lacks Headspace's extensive library of sleepcasts and guided meditation.
Provides structured cognitive behavioral chat support, but lacks Headspace's extensive library of sleepcasts and guided meditation.
SpecialistBlends journaling with emotional analysis and mental models, but lacks Headspace's broad wellness content library.
SpecialistBlends journaling with emotional analysis and mental models, but lacks Headspace's broad wellness content library.
AI mental health companion and online therapy marketplace
AI mental health companion and online therapy marketplace
Combines guided mindfulness with immersive visual experiences, but relies heavily on virtual reality or specialized apps.
Combines guided mindfulness with immersive visual experiences, but relies heavily on virtual reality or specialized apps.
SpecialistFunctions as a private AI thinking partner that reflects on your ideas, though less focused on structured habit trackers.
SpecialistFunctions as a private AI thinking partner that reflects on your ideas, though less focused on structured habit trackers.
Delivers interactive voice and chat coaching for mental health, but offers fewer traditional meditation resources.
Delivers interactive voice and chat coaching for mental health, but offers fewer traditional meditation resources.
