Build powerful forms, surveys and quizzes with AI in minutes
Makeform records 160,692 monthly visits with -10.8% month-over-month growth and Freemium pricing. ZapForm records 0 monthly visits with -100% growth and Freemium, Paid pricing.

AI forms that capture, qualify and convert leads
| Dimension / Metric | ![]() | ![]() |
|---|---|---|
| Official Domain | makeform.ai | zapform.ai |
| Pricing Model | Freemium | Freemium, Paid |
| Monthly Visits | 160.69K (160,692) | 0 (0) |
| MoM Traffic Delta | -19.55K (-10.8%) | -1.36K (-100%) |
| Primary Market & Share | 🇺🇸 United States (13.1%) | 🌐 Global (—) |
| Direct Visits / mo | 58.81K | 0 |
| User Rating | 4.2 | 4.2 |
| Supported Platforms | Website | Website |

Describe your form, let AI build it
Describe the form you need in plain language and Makeform drafts the questions, structure, copy and logic automatically.
Combine payments, signatures, file uploads, ratings, rankings, matrices, dates and calculated fields in one form.
Build conditional branching, variable-based calculations, hidden fields for URL parameters and answer piping for personalised forms.
Start from ready-made templates for feedback, intake, registration, quizzes, surveys and more instead of building from scratch.

AI forms that capture, qualify and convert leads
Describe a campaign and ZapForm drafts a high-converting lead capture form, cutting setup from hours to minutes.
Responses stream in live with AI-enhanced data hygiene that removes duplicates and junk so only ICP-matching leads reach your pipeline.
Behaviour-based scoring and tags sort inbound leads so your team knows who to contact first.
Lead data is encrypted and auto-synced into 100+ connected tools including CRM platforms, Google Suite and calendars.
Build powerful forms, surveys and quizzes with AI in minutes
SpecialistBuild forms, surveys and quizzes in seconds — with unlimited free responses
SpecialistPrioritizes high-security end-to-end encryption for sensitive data collection, trading off some casual UI customization flexibility.
SpecialistPrioritizes high-security end-to-end encryption for sensitive data collection, trading off some casual UI customization flexibility.

SpecialistAI quiz, poll and survey builder that turns traffic into leads
SpecialistAI quiz, poll and survey builder that turns traffic into leads

Free AI form builder for humans and AI agents
Free / Open-sourceOpen-source form builder with AI assistance and unlimited responses

SpecialistIntegrates AI-moderated voice and video responses into surveys, but is less suited for standard text-based questionnaire flows.

SpecialistBuild high-converting AI forms, surveys, and quizzes in seconds
SpecialistBuild high-converting AI forms, surveys, and quizzes in seconds

Conversational AI forms that ask and answer questions

SpecialistAI form builder that turns plain-language prompts into high-converting conversational forms

Free / Open-sourceCombines open-source AI forms with enterprise workflow engines, but demands significantly heavier deployment and configuration overhead.
Free / Open-sourceCombines open-source AI forms with enterprise workflow engines, but demands significantly heavier deployment and configuration overhead.