BeautyPlus began as a selfie retouching app and has grown into a broad AI editing suite. The web version offers the same core tools as the app, so you can start a project on your phone and finish it in the browser. Portrait work is still central: face sculpting, skin tone and texture, posture, smile polish, and makeup previews are all tuned to look natural rather than plastic.
Beyond retouching, the platform leans heavily into AI generation and cleanup. You can remove unwanted people or objects, swap or erase backgrounds, generate images from prompts, restore old photos, and enhance video quality. There are also novelty features such as the online photo booth that recreates the Korean four-cut strip experience, digital scrapbooks, and fan-art design tools for trading cards, uchiwa fans, and stickers.
Pricing follows a freemium structure: most tools can be tried free with daily or limited free uses, while the app subscription unlocks the full filter and tool library without watermarks. The web tools and API options make it usable for both casual editing and small content workflows.