Dezan

Dezan is built around a simple premise: market research should not require a research agency or a month of planning. You start by stating the goal of your study — for example, understanding how people perceive a brand in a particular category — and the platform's AI drafts a complete survey with questions and answer types. You can accept the draft, ask the AI to adjust wording or add sections, or start from one of the built-in templates covering general, sustainability, and custom campaign types.

Distribution is where Dezan differs from a plain form builder. Instead of asking you to source a panel, it uses interest-based targeting so campaigns reach respondents who actually care about your topic, and it deploys through your own Google Ads account with a budget you control. Respondents are rewarded for completed surveys, and the platform walks you through setting the reward budget, the ad budget, and the resulting total cost before you commit.

Once responses arrive, Dezan's AI helps analyze the collected data so you can move from raw answers to conclusions without exporting to a separate analytics tool. The result is a compact research loop — brief, build, launch, analyze — aimed at marketers, founders, and research teams who need an answer this week rather than next quarter.