Build a knowledge chatbot for your website in minutes, no code
This is our editors' assessment out of 5, not an average of user ratings. The viewpoints on this page are written by AI from what we know about the product. They are not customer reviews.
According to OpenAITools.app telemetry verified on 2026-11-11, Ghostly Chat (ghostly.chat) is an AI platform indexed under AI Chatbot generating 10 monthly visits with a month-over-month traffic delta of -378 (-97.4%). Its primary geographic market is Spain (100% traffic share), and it operates on a Freemium pricing model. Top competing alternatives by monthly volume include SiteGPT (164.58K visits/mo), Build Chatbot (4.36K visits/mo), Chatwith (12.44K visits/mo).
Finally a chatbot builder that doesn't mark up OpenAI's token prices because you bring your own key.
Setup took about five minutes. PDF ingestion is surprisingly solid for the price.
Solid.
UI feels a bit barebones when you dive into deep customization.
AI-synthesized perspectives grounded in live site inspection, pricing structure, and category benchmarks — presented as editorial viewpoints rather than individual customer testimonials.
Connect your own OpenAI key for GPT-3.5, GPT-4 or GPT-4o so you control AI usage costs — Ghostly only charges for the bot infrastructure.
Upload PDF, text and Markdown files and add website URLs; you can revisit and change the files your bot is trained on at any time.
Shape exactly how your bot responds with a configurable system prompt, predefined responses and welcome messages.
Adjust the colour theme, logo and primary colours, and choose dark or light mode so the chatbot fits your website.
Embed the chatbot on your site with simple configuration and offer it to visitors in multiple languages.
Ghostly Chat, at ghostly.chat, is a self-serve chatbot builder aimed at people who want an assistant on their website without writing code or paying per message. Its defining choice is a bring-your-own-key model: you supply your own OpenAI API key for GPT-3.5, GPT-4 or GPT-4o, and Ghostly charges only for the bot infrastructure, so you stay in control of how much AI you consume. Setup is designed to take about five minutes.
Training and customisation are the core of the product. You upload the material your bot should know — PDF, text and Markdown files, plus URLs for Ghostly to scrape — and you can always go back and adjust which files the bot is trained on. To shape behaviour you edit the system prompt, set predefined responses, and configure a welcome message. Appearance is just as flexible: pick a colour theme, set your primary colours, add your logo and switch between dark and light themes so the widget blends into your site.
Once configured, you embed the widget on your website and can offer it in multiple languages with easy translations. The pricing structure is deliberately not per-message: a free plan covers one chatbot, a bring-your-own-key setup, 30,000 characters of knowledge and website links, while paid Basic and Pro tiers raise the chatbot count, character allowance and website-link limits and remove the 'Powered by Ghostly' badge. All plans use your own OpenAI key.
Launch a chatbot that answers common customer questions from your own documentation, without hiring a developer.
Point the bot at your help centre files and URLs so visitors get instant, accurate answers before contacting support.
Build and embed knowledge chatbots for clients while keeping AI consumption on your or their own OpenAI account.
Increase visitor engagement and cut annoying repeat questions by deflecting them to a bot trained on your content.
Side-by-side telemetry comparison of competing AI tools in the same primary category
| Rank | AI Tool | Monthly Visits | MoM Growth | Direct traffic share | Pricing | Head-to-Head |
|---|---|---|---|---|---|---|
| ● | Ghostly Chat | 10 | -97.4% | 40% direct | Freemium | Current |
| 1 | SiteGPT | 164.58K | -15% | 33% direct | Free Trial, Paid, Contact for Pricing | vs SiteGPT |
| 2 | Build Chatbot | 4.36K | -11.2% | 39% direct | Freemium, Paid | vs Build Chatbot |
| 3 | Chatwith | 12.44K | +1.4% | 68% direct | Freemium | vs Chatwith |
| 4 | DocsBot AI | 495.28K | -3.8% | 18% direct | Freemium | vs DocsBot AI |
| 5 | Arsturn | 17.62K | -49.1% | 41% direct | Freemium | vs Arsturn |
| 6 | FastBots.ai | 64.81K | -35.2% | 42% direct | Freemium, Paid, Contact for Pricing | vs FastBots.ai |
Custom AI support chatbots trained on your own website content
Custom AI support chatbots trained on your own website content
No-code AI chatbot trained on your own files, audio and video
No-code AI chatbot trained on your own files, audio and video
AI customer support chatbot trained on your site, docs and apps
AI customer support chatbot trained on your site, docs and apps
Custom AI agents trained on your documentation and knowledge base
Custom AI agents trained on your documentation and knowledge base
No-code AI chatbots trained on your own content
No-code AI chatbots trained on your own content
Build a custom AI chatbot for your website in minutes - trained on your own data
Build a custom AI chatbot for your website in minutes - trained on your own data
No-code AI agent builder for support and sales
No-code AI agent builder for support and sales
No-code AI support agents that answer — and act — for your customers
No-code AI support agents that answer — and act — for your customers
Train an AI agent on your site to answer, act, and hand off
Train an AI agent on your site to answer, act, and hand off
No-code AI chatbots trained on your own website and files
No-code AI chatbots trained on your own website and files
Free / Open-sourceOpen-source platform for building no-code RAG AI chatbots
Free / Open-sourceOpen-source platform for building no-code RAG AI chatbots
