Keep It Shot tackles the messy pile of screenshots and media files that accumulates on a Mac. Instead of cryptic names like "Screen Shot 2024-05-12 at 10.13.02", the app asks an AI model to read the image, OCR any text inside it, and generate a descriptive filename plus keywords. You can rename whole batches in a couple of clicks and watch progress in a bar, or set up auto-rename so new screenshots get meaningful names the moment they are captured.
Beyond renaming, Keep It Shot builds a local search index from the generated names, OCR text, short image or video descriptions, and keywords. That lets you find a file by simply recalling something about it, without hunting through folders. Because the index lives on your machine, search stays private and very fast.
Pricing is credit-based. There is a free tier with 15 credits per month, a US$8/month Individual plan with 300 credits, and a US$24/month plan aimed at product managers and designers with 2,000 credits. You can also pay a one-time US$19 fee to bring your own OpenAI API key along with 500 on-the-house credits. Renaming an image costs one credit, a document rename costs one credit, and a video rename costs five credits. The developer states that your images are not stored on its servers.
