Outlit

Outlit is built around a simple observation: most companies know their top customers intimately and have almost no visibility into the rest. Key contacts change roles, product usage quietly declines, support issues linger, and buying intent appears — all across systems that nobody watches continuously. Outlit connects product usage, CRM, support, billing and customer conversations into one live customer profile, then watches for those changes and explains why an account needs attention.

Rather than presenting another dashboard, Outlit takes action. When onboarding stalls, it follows up with the customer and helps them reach the next step, bringing in your team only when needed. When usage drops or a renewal starts to slip, it shows the evidence and reaches out or prepares the next step. When a customer is ready for more, it identifies the opportunity, starts the conversation, and saves the reply and next step to your CRM.

Outlit integrates with tools teams already run — Stripe, PostHog, HubSpot, Pylon, Slack, Gmail, LinkedIn, Google Calendar, Fireflies, Salesforce, Granola and Exa — and offers an MCP server so Claude, ChatGPT and other AI clients can query the same customer context. It is backed by Y Combinator and states SOC 2 Type II and ISO 27001 compliance, with enterprise controls over what runs automatically and what needs approval.